The Board of Directors of the Children’s Brain Tumor Foundation (CBTF) announced today that it has approved a new brand identity for the organization, including a new logo, colors, and font. The new branding is one of the organization’s strategic initiatives for the next decade, and it will be launched first on CBTF.org as well as on Facebook®, Twitter®, and Instagram®, and eventually on all of CBTF’s published collateral, including Finding Your Way, the comprehensive resource guide for families affected by a brain or spinal cord tumor.
“This is an exciting change for the organization and marks the Board’s strong vision for a modern organization with an expanded national reach,” said CBTF Co-President Gary D. Jaworski, Ph.D. “While our passionate commitment to the community we serve will not change, there is incredible potential to grow — in programming, research and revenue growth. CBTF’s new branding positions us for those opportunities by providing a fresh, friendly and contemporary look,” Jaworski said.
Robert Kline (http://www.multitudemarketing.com) designed the new logo with input from the CBTF Board and staff. Kline is a gifted graphic designer, father to a brain tumor survivor, and a tireless advocate for CBTF. The design goal was to match CBTF’s look to the organization’s enduring values and to the broad array of families it now serves. Added to the fresh logo are the organization’s three pillars: Research, Community and Companionship. These three words place at the center of the brand CBTF’s longstanding commitment to finding a cure for childhood brain tumors, to its enduring pledge to end isolation and build a supportive community, and to its programmatic traditions of caring support to all families no matter where they are on the brain tumor journey.